The success’ base is the customer. Therefore it’s the cutomer where sales of goods and/or services are generated.

 

The Customer Relationship Management relies on the knowledge of the different possible levels of a customer satisfaction. CRE is the concept to manage the customers’ behaviour and knows the different stages of a relation intensity.

  • Customer constancy
  • Customer loyalty
  • Customer obligation
  • Customer integration

 

CRE Matrix 450

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